Position:   Marketing Specialist

Reports to:  Vice President of Marketing & Membership Strategy

Overview:

The Marketing Specialist is responsible for developing and executing marketing campaigns and initiatives to support the Chamber's member engagement, event promotion and overall brand objectives. This role executes the Chamber’s marketing strategy, managing social media, email marketing, advertising and website support.

Duties:

 1. Content Creation

• Create high-quality and engaging content (including text, images and videos) to support marketing efforts.

• Develop content with an emphasis on storytelling, maintaining consistency in messaging and branding across all platforms.

• Contribute to the creation and distribution of the Chamber’s ACTION newsletter

• Collaborate with internal teams to gather information and insights for content creation and promotion.

2. Social Media Management 

• Oversee the Chamber’s social media accounts (currently Facebook, Instagram and LinkedIn), including the Pro Football Hall of Fame Enshrinement Festival and any other event-specific accounts.

• Work with ystark and Leadership Stark County to ensure brand consistency, guide strategy and provide social media assistance, as needed.

3. Member Engagement

• Cultivate and encourage member participation through social media and other digital platforms, adding value to members' experiences.

• Identify opportunities to showcase member stories and successes, as well as add value to members across Chamber properties.

4. Digital Campaigns

• Execute marketing campaigns to support the Chamber’s marketing strategy, including social media, email, website and other advertising to achieve brand awareness, event participation, member engagement and budget goals.

• Monitor campaign performance and make data-driven adjustments to optimize outcomes.

5. Email Marketing

• Assist in the content creation, segmenting and management of the Chamber’s email marketing to better reach and cultivate the right audience for events, news and other communication.

• Implement strategies to grow the Chamber's email subscriber list.

• Monitor email performance metrics and refine strategies accordingly.

6. Analytics and Reporting

• Regularly track and analyze key performance metrics for the Chamber’s social media, website and email.

• Prepare reports that highlight successes, challenges and make recommendations for improvement.

7. Trends and Best Practices 

• Continuously research and stay informed about the latest trends, technologies and best practices in marketing and Chamber memberships.

• Propose innovative ideas to improve the Chamber's marketing strategy.

Qualifications:

• Bachelor’s degree in Marketing, Communication or related field.

• At least 2 years of experience in marketing, digital media, social media management, or related roles. Strong recent college graduates considered.

• Familiarity with digital marketing and website tools (such as social media schedulers, content management systems, email software).

• Excellent written and verbal communication skills.

Key Competencies:

• A creative thinker with the ability to generate innovative marketing ideas and transform them into actionable plans.

• Strong interpersonal skills, with the ability to work effectively in a team environment and collaborate across departments.

• High level of organization and ability to manage multiple projects simultaneously.

• Flexibility and adaptability in a dynamic work environment.

• Full understanding of the Chamber’s mission and a commitment to its values.